The Influence Blueprint: Build Your Brand. Boost Your Impact

In today’s competitive commercial real estate landscape, visibility is power, and your personal brand is your most valuable asset. Expertise to Influence is an interactive presentation designed to help CRE leaders strategically define, refine, and activate their personal brand to elevate their visibility, amplify their company’s mission, and boost awareness of CREW Silicon Valley.

This session will guide attendees through:

• Understanding the value of a personal brand: what it is (and what it’s not), and why it matters for professionals in CRE.

• A simple, actionable formula: A step-by-step framework for crafting a personal brand that reflects your expertise and values.

• Hands-on workshop: A guided opportunity to begin shaping or reshaping your personal brand in real time.

• Activating your brand on LinkedIn: Best practices for thought leadership, profile optimization, and audience engagement on the platform that matters most in business.

• Communication tools: An overview of digital tools and AI-powered resources that help you express your brand across emails, social content, bios, and more—with less effort and more polish.

Whether you're looking to grow your influence, attract new opportunities, or simply show up with greater confidence online, this session will equip you with the insights and tools to move from expertise to influence—for yourself, your company, and CREW Silicon Valley.